Logo Designs

CEI Logo

Goal: To create an additional promotional logo to help CEI stand out to GVSU students and community members.

Audience: GVSU students and community members.

Inspiration: The three primary colors are taken from three funky chairs at the Center, intended to communicate the fun and creativity of the space.

Designer Notes: The lower case i"" symbolizes every little idea and individual at the Center. The dot on the "i" is also a thought bubble, a motive that recurs in the design. The letters are joint in a loop, representing the connections made at the Center. The final logo was finessed by Tatiana Battagin for print applications.

77 Idea Quest Logo

Goal: To launch a brand new entrepreneurship competition at GVSU.

Audience: GVSU Students.

Designer Notes: I created the concept and the name of this competition before I ended my role with CEI. To make it clear that the competition is open to all students, I used the classic symbols of the key and lock. Incorporating the key and lock into the logo also inspired the gold and black color scheme of the whole brand.

77 is a recurring theme in CEI-run programs because entrepreneurship was first offered in 1977. The period added to the work "Quest" subtly points to the fact that entrepreneurship was, in fact, est. 77.

Financially Lit Logo

Goal: To create logo for a program that teaches inner-city high schoolers financial literacy in an engaging way.

Audience: High school students in Grand Rapids Public Schools.

Designer Notes: The "aha" moment came when I realized L and T could be mirrored with one another. In trying to encourage creativity and new perspective, it made sense to design a logo that could be read upside-down.

R&R Logo

Goal: To create a logo to launch a new graduate student organization.

Audience: Graduate students in the Social Innovation program at GVSU.

Inspiration: The purple and teal gradient is inspired by butterflies emerging from metamorphosis.

Designer Notes: Recenter and Reimagine (R&R) was a student organization pioneered by me and a few friends in the GVSU Social Innovation graduate program. The designed leaned heavily on the fact that both words in the name begins with "Re."

I enjoyed the squareness of the "Re" and decided to tilt it for the secondary and simplified favicon.

Logo Variations:

GVSU Teach-In Logo

Goal: To design a logo to refresh the brand identity of the Teach-In event series at GVSU.

Audience: All GVSU faculty, staff, students, and community members.

Designer Notes: The colorful, intercepting lines are vestigial motifs that I decided to keep when I inherited the teach-in brand. The lines, I thought, conveyed the intersectional topics that teach-in sessions cover. I doubled down on the colors of the lines in the brand look and added organic lines and shapes throughout the brand to represent the organic discussions that can occur during teach-in sessions.

Logo variations:

JJAC Logo

Goal: To craft a simple logo for an MBA team's deliverables.

Designer Notes: "JJAC Inc." was the best my team could do to incorporate all of us in a team name. But, leaning into its simplicity, I turned the letter "J" into umbrella handles, while incorporate the letters "A" and "C" in the line work of the umbrella top. This logo, coupled with Rihanna's famous hit, went on to inspire our team motto: we'll shine together.

BTW Logo and Variations

Goal: To launch a brand new student organization for international students and domestic students interested in foreign cultures.

Audience: GVSU Students.

Designer Notes: Bringing Together the World (BTW) is a campus organization that connects international and domestic students. These stamp-inspired logos designed to convey the long-distance connections that the organization can foster. I also created varying editions of the logo depending on the country or seasons featured for different events.

BTW Logo Classic

Animated Logo

Using Adobe Photoshop, I was able to make this logo come alive. This logo design was conceptualized by me and executed by fellow creative, Michele Risley, for an event that highlighted global culture. The animation was also added as a background for the slide deck to keep the event in motion.

interpretNation Logo

Goal: To launch a brand new event designed for students to discuss taboo topics.

Audience: GVSU Students.

Designer Notes: A wordplay on "Interpretation" and "Nation," I created the interpretNation event series to encourage in-depth, open dialogues about difficult social issues in our society. The logo features the BTW brand colors and a circuit switch that awaits to be flipped.

Global Cafe Logo

Goal: To launch a brand new event designed for students to exchange stories and culture over fresh-brewed coffee.

Audience: GVSU Students.

Designer Notes: This logo was a last-minute ask so I relied on some low-hanging fruits in design. I did make sure the coffee cup handle points north to match the clock face of the event’s 12PM start time.

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